Datalex is a leading
provider of travel distribution software and solutions to airlines and travel
distributors enabling some of the world’s most progressive and pioneering
distribution strategies. Each year, over 50 million travel transactions are
booked through the Travel Distribution Platform (TDP) across global markets. Datalex
is a World Travel Award 2009 winner as the World’s Leading Booking Engine
Technology Provider.
Headquartered in Dublin, Ireland, the company has served the travel
industry for 25 years and maintains offices in Europe, Australia and USA.
Through the Travel Distribution Platform, Datalex has delivered
advanced technology solutions to leading global travel providers including
United Airlines, Virgin Atlantic, STA Travel, Aer Lingus, Frontier Airlines, Trailfinders,
Saudi Arabian Airlines, Copa Airlines, Affinion Group, South African Airways,
SAS and Philippine Airlines.
Visit Datalex at Stand D20 at Travel Technology Europe or contact us at info@datalex.com/tel. + 353 1 806 3500 to schedule a meeting at the show.
Frontier Airlines
Datalex delivered its Merchandising Platform to Frontier Airlines, enabling
Frontier’s hugely successful AirFairs product. The flexible platform enables
Frontier Airlines to react quickly to business and market requirements and has
driven conversions of 40% to higher fares levels with significant yields.
Frontier Airlines maintains complete control over how and when products are
sold through Datalex’s advanced technology solution, providing the airline with
competitive advantage.
United Airlines
Datalex’s TDP provides a proven and robust flight merchandising solution
to United Airlines that supports the future growth of the airline’s direct
channel. Through the Economy Plus up-sell functionality, United has driven
USD100m in additional revenue on www.united.com. Customers can search
multiple combinable promotions across all shopping paths in a single search and
view lowest fares and merchandised options for a range of dates. The platform
provides United with enhanced configurability, ensuring ease of administration
and maintenance independent of internal and external systems.
Aer Lingus
Datalex has provided Aer Lingus with flexible fare merchandising and
flight-driven dynamic packaging via the TDP Merchandising Platform. Features
include seat selection, baggage fees, last seat indicator and manage booking
functionality. The TDP Merchandising Console configures promotional bundled
offerings such as low fare and flexi fare, while car rental and insurance
shopping is integrated into the booking process, enabling higher conversions.
Aer Lingus has achieved ancillary sales of EUR17 per passenger processed with
the TDP Merchandising Platform, achieving ancillary sales growth of 71.5%. Aer
Lingus’s distribution cost-of-sale was reduced from 28% to 8% and continues to
fall.
STA Travel
The Travel Distribution Platform provides STA Travel with a
point-of-sale system for 400 branches, providing each with advanced shopping
capabilities and a comprehensive TDP fares pricing system for all air
itineraries. Integrated search and booking functionality is also provided for
hotel, car, insurance, attraction and package contracts. One month after
implementation, STA Travel experienced a 25% increase in productivity and a
10-fold improvement in system performance.
At www.statravel.com, TDP was deployed to
support high volume searches and transactions with shopping basket
functionality for multiple product types. Benefits included significant
increases in bookings and improved look-to-book ratio, as well as providing STA
Travel with the ability to dynamically adjust pricing to match prevailing
market forces.