Seminar Programme

Web Distribution for Tour Operators and Suppliers

Distributed marketing or distributed transactions - understand the challenges and opportunities of two vastly different and fast-evolving models.

Alex Bainbridge, managing director, TourCMS

Deepak Jha, vice president for commercial, Isango

10 Ways to Drive Your Business

Bob Morrell & Jeremy Blake
Reality Training Ltd

Reality Training are sales and management training specialists. In the last 12 months they have worked with Co-op Travel, TUI UK, Bourne Leisure and other independent operators. They recently spoke at the ABTA Travel Convention (highest rated plenary session) and twice at the World Travel Market for the ITT.

Taken from their new book ‘The Perfect Storm – 30 Ways to Drive Your Business’ they have selected 10 innovative ideas to help companies compete and grow. This interactive session seeks to give practical help and inspiration.

Social Media – What Next? 
Chaired by Lee Hayhurst, Editor, Travolution
Dan Caplin, director, Click With Technology
Prad Ray, online marketing manager, Click With Technology
Seamus Conlon, managing director, cruise.co.uk

How has social media has progressed in 2009, the successes and developments.What we can expect in the future.

This Session is Free to attend.

QUESTION TIME: featuring leading travel and technology personnel

“Riding the storm – one year on – how is the travel trade doing ?”

–  paddling like mad to stay afloat?  Comfortably ‘bobbing along’ on the crest of a wave? Or drowning ?
What does the immediate future hold ?

Last year our Expert Panel were a main feature at TTS, leading a very lively discussion regarding technology’s role in assisting the travel principles in coping with the tsunami like shock we all faced. So, one year on ……………….. Was it survival of the fittest ? – What lessons have been learned ?  What worked ?  What didn’t ?

Has the tide now turned?
How is technology adapting, implementing cost-effective strategies and applications to assist and ensure travel companies can best maximize their resources - with a healthy bottom line for all?

Our ‘Expert Witness’ panel will address questions, give their frank appraisals, and maybe even give some insight into their thoughts on the future of  the travel/technology partnerships.

We hope you will attend this free serious debate – and, even if you can’t, we invite your questions to be submitted – for discussion at the forum.

Please submit questions to jill@ugomarketing.co.uk

This session is kindly sponsored by Amadeus, Comtec, Codegen and OpenJaw arranged by U-GO Marketing & Events and supported by The Guild of Travel and Tourism

The Big Debate with Travolution's Advisory Board
Steve Byrne, MD, Travel Counsellors
Alan Josephs, Cheif Executive, Travel Intelligence

Social Search and the (New) Intermediaries
Caroline Mastoras, Travel Category Development Manager, Microsoft Advertising
Anneli Ritari, Senior Strategist for travel, Bigmouthmedia

How to keep up with developments in search and can the web ever realistically reduce commission levels?

SEM Excellence in Travel.

Jonathan Beeston, European Client Services Director, Efficient Frontier

Join Efficient Frontier’s European Client Services Director and search evangelist Jonathan Beeston as he discusses strategy and tactics to drive the highest return from your paid search. You will walk away empowered with the ability to identify the warning signs of doing things wrong and the knowledge from real life case studies of how to do them right.

Also hear about the trends that will impact the search landscape and how to prepare for them, including the rise of the display advertising exchanges. Learn directly from the leader in auction-based advertising about ways to make your display campaign work as effectively as search.

'Making social networks work for your brand'. 
Geoff Saltmarsh, Managing Director, The Saltmarsh Partnership
Gary Grieve, Managing Director, Capela Travel Training
Rebecca Genin, Director, Surf PR

Social networks have changed the way businesses and consumers use the Internet. CIMTIG’s digital marketing experts bring you the latest from this vibrant new media sector

2010 - Is this THE Year for Mobile
Chaired by Lee Hayhurst, Editor, Travolution
Richard Dennys, Director, Digital Divinity 
Adam Winterflood, Managing Director, Travelbuddy 
Gerry Samuels, Founder and Executive Director of Mobile Travel Technology

European Travel Trends
Chris Loughlin, UK managing director, Travelzoo
Francesca Ecsery, Sales Director, Cheapflights
Ornagh Hoban, VP of Marketing and Strategy, Datalex

Gain an insight into consumer trends and also the technological developments that are striving to meet them.