The latest version of Datalex’s Travel Distribution Platform (TDP) has been rolled out and is now ‘live’ and in production in over 300 STA Travel branches worldwide. This enables STA Travel to operate in a multi GDS/CRS shopping and reservations environment.
Datalex TDP now powers both agency and online channels for STA Travel’s global markets, enabling the distribution of a vast range of travel products and services from multiple sources, in multiple currencies.
STA Travel has successfully implemented the GDS/CRS neutral distribution platform and fares database in support of their corporate initiatives to deliver a single view of the customer; a broader source of content and services; improved operational and training efficiencies and reduced costs across its global distribution network.
Peter Liney, CEO of the STA Travel Group said: “As the largest student and youth travel company in the world, STA Travel faces the ongoing challenge of delivering customer value and operational efficiency within an evolving travel market. Datalex has been successful in the implementation of the Travel Distribution Platform in support of our multi-source strategy. This enables us to respond more effectively to the needs of our youth travel market and to provide a vast range of travel products and services across multiple channels. STA has already reaped rewards in terms of sales, revenue and productivity gains and looks forward to continuing our relationship.”
About Datalex:
Datalex is a leading provider of travel distribution software and solutions to airlines and travel distributors enabling some of the world’s most progressive and pioneering distribution strategies. Each year, over 50 million travel transactions are booked through the Travel Distribution Platform across global markets. Datalex is a World Travel Award 2009 winner as the World’s Leading Booking Engine Technology Provider.
Headquartered in Dublin, Ireland, the company has served the travel industry for 25 years and maintains offices in Europe, Australia and USA. Datalex is a publicly held company traded on the Irish Stock Exchange (symbol: DLE, and also OTC: DLEXY). For more information, please visit the company’s website at www.datalex.com.
Visit Datalex at Stand D20 at Travel Technology Europe 2010 or contact us at info@datalex.com/ tel. + 353 1 806 3500 to schedule a meeting at the show.