Travel Technology Europe 2010 (stand no.D4):
- The return to personal service in Ecommerce – the ideal mix of high-tech and low-tech converts hot sales leads
- Leadcall debuts online-to-offline system using good old-fashioned customer service
Uncompleted online orders are a huge problem across the travel industry - for tour operators, airlines, hotels and car hire brands. Marketers spend £millions driving potential customers to their sites using various channels – but, once they’re there, 95% don’t complete the order - which is outrageous. Just a couple of percent improvement in this conversion rate makes a massive impact on revenues.
The key problem is a clear disconnect between the website leads and the sales agents in the call centre – and there is no effective help in the market to link them and thus maximise opportunities. What is needed is an online-to-offline, abandoned order
solution….
For Leadcall's debut at Travel Technology Europe, it is unveiling its innovative system designed to integrate with a brand’s website AND call centre to boost web sales conversions - by connecting them to customers as quickly as possible via the phone. Like good old-fashioned customer service, a helpful call from a human being can solve any problems easily and convert 'hot' opportunities into sales - where a website by itself may fail.
This proven system works with existing call centres to maximise their time and effectiveness - some marketers are reporting a 30% increase in conversions immediately.
Leadcall is an innovative mix of high-tech and low-tech targeting, explains Scott Reid, MD at the company: “It’s time for a return to personal service in ecommerce, using a mix of Internet and telephony technology with the human touch. There’s a tendency for companies to rely on high tech automated online ordering systems – that actually, when tracked, don’t work!”
Wouldn’t it be great if you received a helpful call from a company just after you were on their website but dropped the basket because you had some questions? You had your credit card out ready to buy the holiday, but I wasn’t clear if the twins get free seats on the plane or not…intending to come back later and ask them, you went elsewhere in the end.
Leadcall is ideal for consumer-facing businesses with call centers in the travel-related sectors - and is already working with major brands including airlines, travel operators and insurance companies.
Scott Reid adds: “Companies are looking at efficiencies across the board – it’s no longer good enough to drive traffic to the site, even good quality leads, they must be converted into sales. Every other marketing channel is refining its processes to improve conversions, but the disconnect between the website and the sales call centres has not been addressed and that’s a huge missed opportunity.”
Leadcall is a web based, event-triggered lead generation tool that aims to help: Increase online conversion; Increase revenue from online leads; Improve customer experience; and bridge the gap between web and telephony sales.
Research shows customers appreciate a helpful call within a few minutes of a website visit to discuss any queries they have or talk-through the quote they’ve received. Often, complicated orders involve queries that the website can’t answer, so rather than phoning customer services the customer drops the basket intending to come back to it later or take their business elsewhere. Or with closely competitive insurance quotes for example, a friendly call can help tip the balance and close the sale.
The Leadcall platform requires no software to download or hardware to install. Everything is managed online through a web interface, accessed through a user name and password login.
The company is offering a two-week free trial for Travel Technology Europe attendees, please ask at the stand (no.D4).
Press Contacts
For further details please contact:
Jim Buchanan, PR Consultant: email buchanan.jim@gmail.com or tel 07725 257194;
or Scott Reid, MD at Leadcall on scott.reid@leadcall.co.uk
About Leadcall
We specialise in telecoms systems that utilise the latest technology to offer innovation and automation, whilst remaining cost effective and practical. The company was formed in 2004 and has grown dramatically over the past few years. We now deal with some of the largest companies in the UK providing a diverse range of solutions, from simple SMS services to complex bespoke applications designed specifically for our clients
Leadcall was developed to help clients maximise the opportunities they were generating from their website. We now handle millions of leads per month for a variety of clients, many of them in the financial services, travel, retailing, gaming and utilities sectors. The requirement was for a cost efficient way of delivering inbound sales calls into the Contact Centre that had been generated by the marketing campaigns they were running on the web or via email and SMS. So rather than waiting for the customer to call, we called them first. For further details visit http://www.leadcall.co.uk/